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Sat, Mar 16


Location is TBD

Becoming a LEADer

The Grand Traverse Democrats will be hosting a formal candidate training class on Saturday, March 16 at the IBEW Local 498 Headquarters in Traverse City, MI. The class will be presented by the Great Lakes Political Academy staff for candidates and campaign staff.

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Becoming a LEADer
Becoming a LEADer

Time & Location

Mar 16, 2024, 10:00 AM – 2:00 PM

Location is TBD

About the event

Our Becoming a LEADer candidate training will be offered virtually thorough early 2024 to make it accessible to candidates through Michigan. Whether you’re considering running for school board, a city office, county position, or even the state legislature, this campaign 101 style training will give you the tools you need to run a successful campaign.

Campaign Messaging

  • Creating your core message
  • Developing your campaign message
  • Campaigning in the digital world


  • Fundraising methods and budgeting
  • Building your fundraising and volunteer list
  • Call time and making a financial ask of donors
  • Best practices for hosting community and fundraising events
  • Campaign Compliance


  • Determining your win number
  • Field and Get-Out-The-Vote strategies and tactics
  • How to recruit and manage your volunteer army

All trainings run from 10 am - 2 pm. Candidates accepted into the training will be notified by GLPA staff via email. All virtual trainings will be held via zoom. Exact location of in-person trainings will be provided. There is no hybrid option for in person trainings.

As a 501(c)4, GLPA-LEAD is required to charge for candidate trainings. The training fee for our Becoming a LEADer series is $25. If cost is a barrier, please let us know as there are scholarship opportunities available.

Register for Becoming a Leader

For questions about our Becoming a LEADer program, email

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